Photo shoots by Ignas Maldus

Every new season Skinija starts with a photo shoot. Choosing products, searching for ideas is just a small part of the preparation. For many years, we have entrusted the fulfillment of ideas to photographer and traveller Ignas Maldžiūnas. He knows how to add some magic to our products.

The models Ignas chooses for photo shoot are often people close to Arts, so they give a character to image. Actors, musicians, dancers or simply creative souls are the faces of our photographs. A seemingly simple activity, even for people with a lot of stage experience, becomes quite a challenge.

It's no secret that the choice of location has a lot to do with the final result. The world-traveling photographer has captured Skinija socks on more than one continent. The geography of the photo shoots is wide: from South Africa to Bali to Portugal. But working together, we also discover many spectacular corners of Lithuania, such as the former amusement park in Elektrėnai or the quarries of Akmenė.

Over the years of our friendship, there have been both perfectly artistic and imperfect shots. But trust, communication and the realization that creativity requires freedom allow us and you to enjoy the view of this cooperation.